“Now, more than ever, people are finding success selling their homes online. But with the online marketplace being so hot, you are likely to face some stiff competition! We have put together our favorite tips to help you stand out and sell your house online privately!
Go Where The Buyers Are:
There are a variety of places on the internet to choose from. Have a look at a couple listings in your neck of the woods. What websites show up at the top of the search results? Most of the time, websites like Trulia and Zillow seem to be everywhere. Regardless of whether you love or hate them, they generate a ton of real estate traffic. If you put a property on the MLS, there’s a likelihood it’ll get picked up by the major sites out there. You want to make sure your property is being shown in a positive light, whether or not you’re advertising on those sites.
There are services that will syndicate your listing to many top sites, so you only need to enter your information once. However, make sure to check your listing on all sites in which it was syndicated. Automation can sometimes lead to the data being jumbled.
Sell Your House Online Privately With Premium Listings:
Whenever you do a property search on one of the major websites, you’ll notice certain type of properties showing up quite often. Those people are paying for advertising. The same happens with Agents in your area as you search around more, you’ll consistently see them at the top. If you want to give your property instant boost to the front of the line, it can be worth money to place your listing at the top.
Create a Property Specific Website:
A unique and interesting way to sell your house privately online would be to create a property specific website. A simple and basic domain won’t cost you but a few dollars to get set up. Depending on where your market is, some SEO, good quality content, and some images can over time, build a website to rival the big advertisers out there when it comes to showcasing your properties online!
Use Amazing Photos:
You’ve probably heard the saying, “a picture is worth a thousand words,” and that statement is very true. Be mindful of the words used to describe your home as well. Spacious, breath-taking, and immaculate, not old, small, and dingy would be a better choice of words. Seeing good pictures of your property allows that cash buyer to make a better choice, whether or not they’d like to buy the home. In most cases, it won’t be easy for a potential buyer to see themselves in the home with all your personal belongings everywhere. You can get a head start on packing up by putting your knick-knacks and decorative items away. Get rid of all the clutter, then hire a professional photographer to take photos of your home. Look through a few listings. Notice who paid for a professional job, and who took cell phone photos from the street.
Use an Accurate Description of the Property:
Want to sell your house online privately? Being as detailed and as accurate about the property as possible is plus and will go a long way. Disclose any defects but also make sure not to overlook the details that may be a selling point for a certain buyer. If you have just put in a new roof, talk about it. If you’ve put in an award-winning kitchen, you should mention it.
Watch Your Words:
When people are house hunting, the listings can all begin sounding alike and running together. A lack of adjectives will cause every property to be “beautiful” and “cozy.” Don’t blend in with the crowd! Use colorful language to make your listing stand out from the rest. Don’t just gloss over the ad, using generic words to describe your property.
Acquiring, understanding and using data will almost guarantee your house selling fast. By using data, you will be able to:
- Run comps of recently sold properties in the area.
- Locate and contact the best agents or cash buyers in town. If you opt to work with an agent, online reviews will ensure you find the agent that is right for you!
- Study market trends for real estate in your area. Ask questions such as: when is the best time of year to sell my house or multifamily property? What are the current buyer demographics?
Ready to sell your house online privately in your area? We are ready to help! Fill out this form, or give us a call now! (800) 953-2124